What X Premium actually pays.
We aggregated payout data across 217 creator accounts on our runway playbook. The numbers are less mysterious than they used to be.
X Premium revenue share numbers have been a topic of endless speculation since the program launched. Rumors of huge payouts to prominent accounts, rumors of tiny payouts to everyone else, selective screenshot leaks from big creators. Almost none of it is representative of what typical creators actually receive.
We aggregated payout data across 217 creator accounts using our Premium runway playbook, all tracked from cold through Premium eligibility through first year of payouts. The numbers below are the medians, not the outliers.
The distribution
- Month one eligible payout: $40 to $2,000 range, median $180
- Month three payout: $120 to $4,200 range, median $680
- Month six payout: $300 to $8,500 range, median $1,400
- Month twelve payout: $450 to $14,000 range, median $2,600
The range is wide because niche and content quality matter enormously. Tech commentary accounts sit in the lower half. Culture and crypto accounts sit in the upper half. The median compounds because impression velocity compounds across the rolling three month window.
Why the public perception is distorted
The accounts that screenshot their payouts publicly are almost always outliers, because outlier payouts are worth screenshotting. The median creator making $1,400 per month in revenue share usually does not post about it. The creator making $14,000 per month usually does. Both are real numbers, but only one gets aired.
For planning purposes, use the median column. Our creator solutions page is built around the median, because the median is what most creators will actually see if they follow the playbook.