For all practical purposes, SEO is indeed dead for those that manipulated Search Engine Optimization techniques instead of providing quality content. Google’s new policies regarding SEO have put such merchants in big trouble, and some say that this is great news, since spammy sites are going down, and those that provide real value will get the prominence they deserve.
While that sounds all good and ethical, what happens to an honest merchant who sells a seven dollar e-book on curing acne, with a single page website?
Let us assume that the book provides genuine information. Let us assume that all that is to be said about acne and how the book helps to cure acne faster and better than traditional methods can be covered in a single web page. Chances are, notwithstanding the value that this book provides, the site will be outranked by the ones that have exhaustive information on acne and cures of acne.
Now, where did the merchant go wrong? That single page site is comparable to an advertisement in the newspaper or on Television. You are really not bound to write about anything other than that which makes it amply clear to your potential customers what it is exactly that you are selling.
The old method was to get numerous links from other sites pointing to the main site where the product was being sold in addition to the usual on page optimization with targeted keywords. Keyword research would take into account the number of words or phrases that people were searching for at the time the product was being put up for sale. Periodic monitoring of keywords would ensure the site always stay on top. Articles would be posted in Article Directories. Blogs would be created for the sole purpose of pointing to the main site for link building purposes.
There is just one point that we need to note here, and that is not the changing face of SEO or how Google does what. Even if Google did not move a muscle, this one point would remain constant: the merchant was selling the e-book to a faceless audience. This is the single most important factor that is changed by SMM, or Social Media Marketing. With a five hundred million user base, Twitter is indeed the new face of SEO, where you know your customers, and your customers, you.
Twitter is all about letting the world know that you brushed your teeth this morning. When Facebook status updates consistently take the structure of twits and ask people to check out a site or a product, the entire situation is suspect. When 140 character twits made about a new method of acne cure invite fellow Twitters to read about it in detail, it is simply normal.
And this normalcy is what makes Twitter special, and especially suited for Google’s indexing algorithms. What this means in layperson’s terms is that when you twit your ware on Twitter, you are (1) selling to real people who you can talk to and who can talk back, and (2) your twits are being indexed into search engine results for the good old unknown and faceless customer to read about and, perhaps, be interested enough to give it a try.
After all, a blog with an outrageous claim cannot be attacked if it has comments disabled. The glowing testimonials, however fake they may be, will determine the credibility of the web page. In case of Twitter, the results, good or bad, can be instantaneous. If what you are selling works, someone will retweet your offer so that thousands upon thousands of users with similar interests can pin their faith upon a real user’s opinion. Unless you consistently happen to draw negative twits, you will be surprised at how easy it is to build a huge following, and, as a result, a customer base.
One huge advantage, especially for affiliate marketers, is that Twitter automatically shortens urls. If you use a bit.ly url in a Facebook Page, people would know it for an affiliate link. When in Twitter, a short url is, again, simply normal. And if you have played your cards right and recommended sites and products and reviews and articles earlier that your followers have found useful, you already have a goodwill that forms the very foundation of your business. Naturally, people will be less apprehensive about clicking on your links
That thing about brushing your teeth in the morning was not a joke. Twitter users, especially because of the short character limit of twits, tend constantly to keep in touch with the site via their mobile applications. They are less finicky about what they post and certainly less critical about what others are twitting about. This attitude helps to makes it easy to win their trust. Of course, if you are conning people, you will get shut down. But we are assuming that your genuine Internet Business has suffered because of the changes that Google has been introducing. And Twitter is your way out.
There is just one last thing you should keep in mind if you are serious about boosting your sales with Twitter. A couple of dozen followers is great if you want to chat. You will need a few thousand, at least, if you wish to get some sales. And that is not something which happens on its own. You need active followers who share your interest (read, have an interest in your product), and create a buzz. The correct Twitter strategy is not about replacing SEO, but about creating this buzz that will draw attention to what you have to say. People tend to check out what everyone else is talking about.
If you are selling stuff that gives your customers value for their money, you should seriously consider purchasing followers from a reputable site, and preferably one with very clear TOS and a section on Frequently Asked Questions. You need to have real human followers (bots do not convert into customers), and you need a solid Follower Retention Warranty so that, if any of the followers you purchased decide to unfollow you, at least your total following will never decrease.
Think of it this way: if you don’t do it, your competitors will. In fact, they are. Think of it another way: you have bought an audience without their knowing it, but they are free to leave anytime they want. Now you simply allow them to spread the word about you, and that’s all there is to it. You don’t have to worry about SEO, you need not spend money on PPC, you may not even need your own site if you have enough Twitter presence. With Twitter on your side, you can forget about every thing else and concentrate on salesmanship. Where there is traffic, there is sale!