As a person or business entity that wants to get noticed online, you have to know the power of social media. When you are trying to find the best ways to be seen online, the best ways to become recognized, and the easiest solutions to getting new visitors to your site or business, twitter (and other social media sites), have become the forefront of marketing tactics, and has become one of the leading ways that you can become noticed online, in many instances over night.
Twitter is a social media site that allows individuals and business owners to connect via short messaging updates known as tweets. Although they are short (120 characters or less), you are going to reach out to today’s generation. And, since most consumers have a short attention span, if you can get them in these short tweets, your going to see the successes you are hoping to see as a business owner.
The social media site is going to allow you to:
- post sales and information about your site or business;
- draw more seo and search engine traffic to your business;
- build followers, build back links, and build an email list
simply reach out, not only locally, but also around the US, as well as internationally, as the site is a worldwide phenom, not only a site that is enjoyed and used here in the US.
- How to use it
Since you are able to attract celebrities, big names in the media industry, journalists, and everyday consumers, as a business owner, you have to use the site to your advantage. When sending out tweets you have to target the consumer, as well as those individuals who have huge recognition on twitter (celebrities, or big news sources and magazines), so that they can re-tweet your messages. If others are sending out the message you have originally posted, you are going to see far more success by using the site.
Additionally, you can use the site to get back links to your site, to build an seo empire and to become a leader on the major search engines, and you can use it to build links to your site, youtube channels, or other external sites. Additionally, you can build your email list from twitter followers, which is going to result in far more business. If you send out sales dates, coupons, and other incentives for them to join, you are going to see the sales and revenues go up.
The site also allows you to get live time feeds. The more tweets that go out about your site, and the more you are seen on the site, real time, the better. So, doing customer service tests, sending out tweets at certain intervals, and tracking the live time, real time traffic, are all things you can do while you are using the social media site.
- Who should use it
Since the social media giant has subscribers around the US and internationally, individuals of all ages and demographics, and is a meeting place for millions of individuals daily, it is a great place for business owners, and online sites, to really attract new visitors, followers, and hopefully customers down the line. By setting up your twitter handle for your online site, youtube channel, or for your business, you are going to gain new subscribers. From there, you can interact with these individuals daily, and learn what they are looking for.
As a business owner this allows you to reach out even further, ask questions, and get instant responses. The more of a following you build on the social media site, the more you are going to see in returns as far as sales figures, and revenues annually. So, as a business owner, or an online blog owner, or any other entrepreneur who wants to reach out to the masses, and reach out to people of all ages, demographics, races, and locations, twitter is definately the way to go, and to develop your following. When people know who you are, what you do, and what you have to offer, they are more likely to visit your local store, or visit your online site and make a purchase from your stores online.
- When should it be used
Twitter should be used as often as needed, and as frequently as possible. Since millions of people are logged on, at all times of the day, sending out tweets as frequently as possible is only going to work to your advantage. And, if a big journalist or celebrity re-tweets something you posted, this can really make for a great profit generating scheme for your business, and it can possibly generate hundreds, if not thousands of new followers instantly, just because of one thing being re-tweeted by someone who is big in the world of twitter.
Sending out sales dates, email invitations, links to video blogs or posting sites, and sending out tweets to get customers interested in new product lines,, or a big sale, are all things you can do with twitter. So, using the site as frequently as possible, and to reach out to the most individuals as possible, worldwide, is definately something that a business owner, or an online site owner, should consider doing, in order to ensure they are going to see the most returns on their tweets, and see the greatest profit and follower generation they can get, via the power of social media.
Not only are millions of people on twitter, but there are also big name celebrities, magazines, journalists, and others who you can reach out to, that are going to help you gain even more noteriety. So, as a business owner, you have to get with the times, learn what customers are looking for, and start targeting the younger generations (who are going to be your shoppers in the future), via marketing tactics that they are going to understand. With twitter, and other social media giants, this is exactly what you are going to be doing for your business.